Cover:
PRIMS Functional Medicine
Portfolio of Products and Services
March 2024
Introduction:
PRIMS Functional Medicine is a franchise of Health Centers that offer products and services related to functional medicine and alternative medicine.
Its mission is to educate and facilitate access to smart, precision healthcare.
It has a vision to expand its Wellness Oases throughout the Central American and Caribbean region.
Problem:
Conventional medicine takes away the problem temporarily, but it doesn't prevent it. It does not look for the origin of health problems and attacks them from prevention. The person keeps getting sick constantly because they put out fires but don't understand why they happen. We blindly give our soul and spirit to professionals who trust their judgment, however, they are not sufficiently trained and trained to face the new health problems and challenges of today. There is no continuing health education for the patient or for the health professional.
Solution:
Guarantee access to health education at all levels through Oasis of Wellness, which allows users (patients and health professionals) to stay up to date on the latest health trends through medical products and services that educate and improve the health decision-making of each user.
Market:
In Costa Rica, according to data from the Ministry of Health, there are 60,000 health professionals in the CCSS, we will assume that there are 150,000 health professionals in the entire country. The population in CR is 5.3 million inhabitants, that is, only 2.8% of the population has knowledge about health. Both sectors (health and non-health) have a lack of knowledge, lack of access to reliable information, and a lack of resources to put the new precision medicine into practice. View global market information here:
Buyer Persona
1. Moms & Kids, Whole Family. Health in the family always begins with the mother's interest in taking care of her home and her loved ones.
2. "Serious" illnesses. Patients who are looking for alternative medicine and education to get ahead with their problems.
3. Smart Patients. People that already know about the solution and is evolving with us.
4. Sports. People who are no longer just looking for a good nutritionist, but also to have a healthy lifestyle that allows them to lead to optimal performance in a sustainable way.
Competitive Advantage:
Pioneers in the creation of the "Oasis of Well-being", a Health Center that integrates preventive and corrective medicine through products and services that allow you to have a healthy and optimal lifestyle in a sustainable way over time.
A Wellness Oasis is made up of:
Spanish
English
Description
Clinics
Examination Rooms
Two rooms for the examination of patients.
Reception
Reception Area
Area where patients check in and wait.
Pharmacy
Pharmacy
A space to dispense medicines.
Classroom
Classroom
A space for classes and workshops.
Office
Office
A space for administrative work.
Fourth Red Light
Light Therapy Rooms
From the rooms to red light therapy.
Mind & Body
Mind & Body Room
A space for activities such as yoga and meditation.
Baby Gym
Baby Gym
A space for babies to play and exercise.
Therapy Rooms
Therapy Rooms
From individual to group therapy rooms.
Kitchen
Kitchen
A kitchen for preparing food and beverages.
Garden
Garden
An indoor or outdoor garden for rest and relaxation.
Bathrooms
Bathrooms
Two bathrooms for the users of the centre.
Meeting Room
Meeting Room
A space for meetings and conferences.
Pool
Pool
A swimming pool for swimming and exercising.
Sauna
Sauna
A sauna for relaxation and detoxification.
(FUTURE) PRIMS owns the land and property of the Wellness Oasis, increasing its appreciation through the management of real estate. (FUTURE)
Futuristic Example of Wellness Oasis
Products & Services
Below is a list of products and services offered:
Product/Service
Description
Costa Rica Market Price
Initial and follow-up medical advice
Examination and diagnosis by a health care professional
₡50.000 - ₡100.000
Medications, Supplements, and Vitamins
Prescription and over-the-counter medications.
Price varies depending on the drug
Classes & Workshops
Yoga, meditation, first aid classes, etc.
₡10,000 - ₡25,000 per class
Renting space
Rental of space for events or meetings, partners
₡50,000 - ₡100,000 per hour
Individual therapy
Individual therapy sessions – acupuncture, ozone therapy, serum therapy
₡50,000 - ₡100,000 per session
Group Therapy
Group Therapy Sessions
₡25,000 - ₡50,000 per session
Membership
Monthly membership with unlimited access to facilities.
₡50,000 - ₡100,000 per month
Equipment Rental
Exercise equipment rentals, such as weights or bikes.
₡5,000 - ₡10,000 per day
Sauna
Sauna session for relaxation and detoxification.
₡5,000 - ₡10,000 per session
Massages
Therapeutic massage or relaxation sessions.
₡30,000 - ₡60,000 per session
Baby Gym
Gymnastics for kids while parents attend classes or appointments.
₡5,000 - ₡10,000 per hour
Thermography
Thermal imaging that allows athletes to identify their muscle problems early.
₡5,000 - ₡10,000 per hour
Business Model
Revenue is earned through:
1. Professional Consultancies -- 70% (Professional) - 30% (Prims)
2. Rentals to allies. Currently $500/month, 2 Psychology clinics.
3. Product sales (min 30% gross margin)
4. Therapies (min 80% gross margin)
5. Baby Gym – subscription or hourly
6. Education: $200 monthly subscription to attend weekly sessions
Traction
2022: US$ 5000 16 patients
2023: As$ 80,000 268 patients
2024: As$200,000 670 patients
Collaborators & Allies
Collaborators:
Penelope Gómez. Functional Medicine
Cynthia Pacheco. Functional Medicine
Melannie Kumpel. Logopedia
Partners:
Autre. Psychology. Pamela Strauss
Kairos. Coaching Nutricional. Monica
FRC. Physical Exercise. Eduardo
Quiro. Quiropractico. Jeremy
Branches
We currently have 2 branches, Curridabat and Alajuela and we will open one more in Escazu during 2024. For the following years, it is expected to have in strategic points of the country: Cartago, Heredia, Tamarindo, Nosara, Santa Teresa, La Fortuna, Uvita.
Next steps
The next step is to consolidate the distribution of supplements and vitamins. It is currently purchased on Amazon at a high cost, shipped to a home in the USA, and a flight attendant brings the supplements to the country when she has travel and availability. To consolidate the business, we need to register the supplements and vitamins in the name of PRIMS in order to import correctly and buy in bulk. To register a supplement and vitamin, the following is required: https://www.ministeriodesalud.go.cr/index.php/biblioteca/material-educativo/material-de-comunicacion/tripticos-informativos/7044-tramite-para-registro-de-productos-alimenticios/file
Market Research
PDF Summary "Preparing for the New Paradigm: How Academic Health Centers Adapt to the Forces of Transformation"
Introduction:
The report discusses the new paradigm facing academic health centers (HCAs) due to the forces transforming the U.S. healthcare system, such as:
Sustained increase in health care costs.
Federal and state budget constraints.
New payment models that hold providers accountable for health care costs.
Reform of the health care system that potentially adds millions of new patients.
Adapting to the new paradigm:
The report outlines how HCAs are adapting to the new paradigm through four organizing principles:
Redefine the mission: Emphasize social responsibility and improving the health of the population.
Transform the business model: Develop new revenue streams and diversify operations.
Optimize operational efficiency: Reduce costs and improve quality of care.
Cultivate a culture of innovation: Encourage creativity and the adoption of new technologies.
Strategies for success:
The report lays out strategies for HCAs to thrive in the new paradigm, including:
Invest in research and development.
Develop partnerships with health care providers and other organizations.
Implement innovative technologies.
Train the workforce to provide high-quality care.
Advocate for policies that support the mission of AHCs.
Conclusion:
AHCs that adapt to the new paradigm will be better positioned to fulfill their mission of providing high-quality health care, educating the next generation of healthcare professionals, and conducting groundbreaking research.
Keywords: academic health centers, new paradigm, health system transformation, mission redefinition, business model transformation, optimization of operational efficiency, cultivation of a culture of innovation, research and development, partnerships, technology, workforce, public policies.
E&Y
Resumen del PDF "Supercharging digital transformation in healthcare with confidence to commit"
Introduction:
The report discusses digital transformation in healthcare and the opportunities it offers to improve healthcare. It points out that while digital technology has great potential to advance innovation, care integration and access, many digital transformations fail to achieve their goals.
Strategic focus:
The report highlights the importance of a strategic approach in digital transformation, where technology is used to support the organization's vision and goals. It is emphasized that success depends not only on technology, but also on the organization's ability to change and adapt.
Dimensions of the transformation:
The report outlines the different dimensions of digital transformation in the healthcare sector, including:
Strategy: Redefining the organization's strategy and goals to leverage digital capabilities.
Processes: Digitization of existing processes and creation of new technology-enabled processes.
People: Developing the skills and abilities of staff to work in a digital environment.
Technology: Implementation of the right technology infrastructure to support the transformation.
Culture: Creating an organizational culture that fosters innovation and technology adoption.
Overcoming the challenges:
The report identifies some of the challenges organizations may face during digital transformation, such as resistance to change, lack of resources, and technology complexity. Recommendations are offered to overcome these challenges and achieve successful change.
Conclusion:
The report concludes that digital transformation is essential for the future of the healthcare sector. Organizations that take a strategic approach and overcome challenges will be able to take advantage of the opportunities offered by technology to improve healthcare and better serve their patients.
Other important points:
The report highlights the importance of collaboration between different actors in the healthcare sector to achieve a successful digital transformation.
The need to ensure the security and privacy of patient data in the context of digital transformation is mentioned.
The report provides case studies of organizations that have successfully implemented digital transformation in the healthcare sector.
Keywords: digital transformation, healthcare, innovation, technology, strategy, organizational change, challenges, collaboration, data security, success stories.
Summary of the "The Future of Healthcare" PDF
Introduction:
The report explores the signs of change impacting the future of healthcare, including:
Workforce: Staffing shortages, burnout, and the need for new talent management strategies.
Economy: Cost pressure, need for efficiencies and new financing models.
Supply chain: Vulnerabilities exposed by the pandemic, need for resilience and diversification.
Consumption: Increased demand for personalized, accessible, and convenient care.
Market convergence: New players and business models that challenge the traditional landscape.
Data: Exponential growth of data and its potential to improve decision-making, research, and healthcare.
Key Trends:
The report identifies five key trends that will shape the future of healthcare:
Value-Based Care: Transitioning from a volume-focused approach to one focused on value and patient outcomes.
Hybrid care models: Combination of in-person and virtual care to provide greater flexibility and accessibility.
Personalization: Tailoring medical care to each patient's individual needs and preferences.
Prevention and wellness: Focus on health promotion and disease prevention.
Patient empowerment: Increased patient participation in decision-making and management of their own health.
Implications for organizations:
The report outlines the implications of these trends for healthcare organizations, including the need to:
Adapt to new business models and financing.
Develop new talent management strategies.
Invest in technology and data analytics.
Forging strategic alliances with new market players.
Implement a culture of innovation and continuous learning.
Conclusion:
The future of healthcare is full of opportunities to improve the quality, efficiency, and accessibility of care. Organizations that adapt to new trends and take an innovative approach will be better positioned to thrive in this new environment.
Keywords: future of healthcare, trends, value-based care, hybrid care models, personalization, prevention and wellness, patient empowerment, digital transformation, innovation, collaboration, resilience.
https://assets.kpmg.com/content/dam/kpmg/xx/pdf/2023/03/future-of-healthcare.pdf